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FREE TIP: Creating Effective & Affordable Web Videos
The Small Business Owner - today, needs to stand out from their competition. How is this accomplished? One way is through producing web videos that are professional and emotionally appealing. Maybe you're saying to yourself...emotionally appealing? Yes...let's explain.
By creating emotionally appealing videos we aren't talking about videos that are sappy or overly dramatic. Not at all! What we're specifically referring to are web videos that tell a story...and share information about the small business owner that's on camera delivering the message.
People listen to stories. We're compelled by them. We're drawn closer to people who share information about themselves. Here's 2 examples...which web video would you like better; which one would you be more compelled to call if you needed their service?
Example A - Business owner on camera selling his service: At Adam's Air Conditioning & Heating we have 50 years of experience serving clients in the Metro Atlanta area. We offer fair prices and during the month of August we're offering 15% off on all new AC units....
Example B - Business owner on camera telling a story: Adam's Air Conditioning & Heating was started back in 1961 by my father John. Over the last 50 years Metro Atlanta has been our home...we've had the good fortune to serve so many Georgians in that time and we're grateful for your business. In 1988 when my father took ill, I took over the business. I wasn't sure if I was up to the job...I didn't know if I could fill in his shoes, but over the last 24 years we've had tremendous success. During the month of August we're offering a 15% discount...."
The dynamic of the Internet is a different one from broadcast television. People don't want to be sold to online...it just doesn't work. Telling a story through video and sharing a part of something personal in how it relates to your life is good business. Let's take this one step further and examine how an unscripted approach can lead to a different dynamic...a very powerful one.
Here's a couple of examples where a script might not be needed.
The key to successful web video is in the approach, a commercial tact generally does not work on the web. The web is all about information, providing insight and sharing knowledge. Today, a number of attorney's and successful law practices around the country are employing video as a strategy for their online presence. The vast majority of these attorney's marketing videos are unscripted. The benefit to this approach is the humanistic quality...a robot reading from a teleprompter is a turn-off ! Instead...the information is being presented in a conversational manner. Now naturally the on-camera person for this type of video would need to be very familiar with the information they're sharing in order for this approach to be successful. That's essential ! They should have a rough idea of what they want to talk about going into taping...an outline detailing the points they want to cover is a very good idea.
Under these situations, the directing is key. If handled in the correct manner these type of videos have a much more "fresh" feel and are less "canned". Small businesses today can profit a great deal from web video. It's a powerful resource that can infuse your company with more opportunity.
Youtube Videos are Getting Millions of Views in Days Not in Months. Learn How to Get Optimized Viral Youtube-style Videos to Generate Sales, Leads and Traffic to Your Business : BetterMediaWorks.com
By creating emotionally appealing videos we aren't talking about videos that are sappy or overly dramatic. Not at all! What we're specifically referring to are web videos that tell a story...and share information about the small business owner that's on camera delivering the message.
People listen to stories. We're compelled by them. We're drawn closer to people who share information about themselves. Here's 2 examples...which web video would you like better; which one would you be more compelled to call if you needed their service?
Example A - Business owner on camera selling his service: At Adam's Air Conditioning & Heating we have 50 years of experience serving clients in the Metro Atlanta area. We offer fair prices and during the month of August we're offering 15% off on all new AC units....
Example B - Business owner on camera telling a story: Adam's Air Conditioning & Heating was started back in 1961 by my father John. Over the last 50 years Metro Atlanta has been our home...we've had the good fortune to serve so many Georgians in that time and we're grateful for your business. In 1988 when my father took ill, I took over the business. I wasn't sure if I was up to the job...I didn't know if I could fill in his shoes, but over the last 24 years we've had tremendous success. During the month of August we're offering a 15% discount...."
The dynamic of the Internet is a different one from broadcast television. People don't want to be sold to online...it just doesn't work. Telling a story through video and sharing a part of something personal in how it relates to your life is good business. Let's take this one step further and examine how an unscripted approach can lead to a different dynamic...a very powerful one.
Here's a couple of examples where a script might not be needed.
The key to successful web video is in the approach, a commercial tact generally does not work on the web. The web is all about information, providing insight and sharing knowledge. Today, a number of attorney's and successful law practices around the country are employing video as a strategy for their online presence. The vast majority of these attorney's marketing videos are unscripted. The benefit to this approach is the humanistic quality...a robot reading from a teleprompter is a turn-off ! Instead...the information is being presented in a conversational manner. Now naturally the on-camera person for this type of video would need to be very familiar with the information they're sharing in order for this approach to be successful. That's essential ! They should have a rough idea of what they want to talk about going into taping...an outline detailing the points they want to cover is a very good idea.
Under these situations, the directing is key. If handled in the correct manner these type of videos have a much more "fresh" feel and are less "canned". Small businesses today can profit a great deal from web video. It's a powerful resource that can infuse your company with more opportunity.
Youtube Videos are Getting Millions of Views in Days Not in Months. Learn How to Get Optimized Viral Youtube-style Videos to Generate Sales, Leads and Traffic to Your Business : BetterMediaWorks.com
Better Media Works
BetterMediaWorks, an independent media marketing &
production consulting syndicate assembled from creative and savvy business-minded entertainment industry
professionals with a common goal of marketing, producing or simply enhancing stories & independent media/film projects.
Get Funding Assistance For Your Production Company
production consulting syndicate assembled from creative and savvy business-minded entertainment industry
professionals with a common goal of marketing, producing or simply enhancing stories & independent media/film projects.
Get Funding Assistance For Your Production Company
FREE MARKETING TIP
Driving traffic to your website...
There are many ways to drive targeted traffic to your site. The best way of course is optimizing your website for search engines. You can also use forums, blogs, social networking and many other ways to drive targeted traffic to your site. Although traffic is an important factor in your success, you also need quality content. People come to your website or blog to get information that they can use. In order to keep them coming back, you have to constantly add new useful information to your site.
LEARN MORE ...
There are many ways to drive targeted traffic to your site. The best way of course is optimizing your website for search engines. You can also use forums, blogs, social networking and many other ways to drive targeted traffic to your site. Although traffic is an important factor in your success, you also need quality content. People come to your website or blog to get information that they can use. In order to keep them coming back, you have to constantly add new useful information to your site.
LEARN MORE ...
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{ Click logo to expose your project to the world ... Happy Sales !